The Value of a Photo

Everyone knows the saying, "A picture is worth 1,000 words." While there might not be 1,000 words in this post, the value that this photo offers is immense. As you can see in the photo background, there is space in the UNI-Dome that is bare and would be a great spot for a corporate sponsor to take advantage of by placing signage there.

Recently I interviewed, Rob Miller Account executive with Panther Sports Properties, to get insight about the value of this photo and how to use this photo when selling signage space in the UNI-Dome. 

Me: What is the value that you see in this photo?

Rob: This photo tells the story of what Panther Sports Properties can offer on Gameday for brand awareness, with a wide reaching exposure. In the way that college sports is the vehicle for our partners to reach the community at large.

Me: What would your overall objective be with this photo?

Rob:  The goal would be to show the prospective partner “lots of eyeballs”. I want to show a packed house, captivated audience, and brand connectivity between the prospective company and Panther Athletics.

Me : Could you walk me through/tell me how you would use this photo in a client proposal?

Rob: First, I would work with the prospective partner on the messaging that they would want to incorporate into a signage space. Then I would take a photo of the full UNI-Dome, a play that catches the audience’s attention, and transpose this prospects brand message into the signage space.

Me: What is the biggest objection/hurdle do you face when selling signage or this signage piece in particular?

Rob: The biggest hurdle we have to overcome when selling is signage is "how do I measure success?" How can I as a client track sales from a sign?" 

Me: How do you overcome these objections?

Rob: What I would do is pair the sign with other elements that we (Panther Sports Properties) offer to help create top of mind awareness. The goal is to reach fans through multiple channels, signage is just a reminder. Signage keeps the client top of mind and then we have several other things that we pair the sign with, like radio, giveaways, web & social media posts, to enhance the awareness of the client.

As you can tell, there is much more to this photo that meets the eyes. In the eyes of Rob Miller, this photo shows an opportunity to connect a potential client to the Gameday atmosphere of  UNI Panthers football.