Cheezing-It

Like a typical guy, who loves college football, I was watching College Gameday on ESPN as I prepared for an eventful, fun filled day of watching college football. After a commercial break something caught my eye and made me think. It was the Cheez-It Real Fan Cam. At first I thought to myself, "What the heck does crackers, college football, and a fan cam have in common? My Marketing mind began to wonder and think, then it hit me. This was actually a brilliant idea and concept and here's why:

• You know when you take a picture, the photographer usually says "Cheese", or have you heard the slang phrase "cheesing it" in a photo. Well here's the first reason how ESPN connected their sponsor to an exciting concept.
• As the picture above shows, if a fan was in attendance and captured by the Fan Cam, they can go to the website and tag themselves in the photo

Cheez-It was also able to add another awesome feature to the College Gameday atmosphere, the AmaZING Fan Zone. Cheez-It and College Gameday was able to partner together to promote their new kind of cracker, Cheez-It Zingz. Through this partnership they linked together the bold flavor of the ZINGZ with the boldness of the College Gameday crowd. 

To me College Gameday and Cheez-It scored big. But this is just my opinion of the angle and concept they were after. Either way both parties seem to be benefiting quite well through a unique and exciting partnership!

Did you see it?!?

UNI Athletics has a new and exciting promotion this year, the Dan Deery T-Shirt Gatling Gun. 

It brings a new and exciting element that can help draw fans to UNI Athletics, as well as to Dan Deery Motors and the Dan Deery Challenge.

Dan Deery Motors needed a creative way to bring a vehicle into the UNI-Dome and here it is. The Gatling Gun was loaded  into the back of a 2013 Toyota Tundra, driving around the field, and lauching 72 t-shirts into the crowd.

Inside the t-shirts are certificates for a discounted car wash and oil change at Dan Deery Motors

Dan Deery motors has been a partner with UNI and in collaboration with Learfield Sports: Panther Sports Properties for seven (7) years. The goal Dan Deery Motors has in partnering with UNI Athletics is a high profile, engaging, and emotional promotions. Currently Dan Deery Motors has the Dan Deery Challenge promotion and now the T-Shirt Gatling Gun is a new and exciting element to add to that promotion.

Thanks Dan Deery Motors for the excitement!! If you missed the T-shirt Gatling Gun live in action the first time, make sure you get to the UNI-Dome to check it out. Be advised, shirts will be flying.